When we talking about “outlet”, we will find many big brands such as Nike, Prada, Gucci, Fendi, Armani have an "outlet", lots of women are trying to find a Louie Vuitton outlet, and Is Louie Vuitton outlet store exists? Can we find an outlet for Louie Vuitton products? Maybe it exists in some secret places? Or if we can get some discount information on special seasons? But they cannot find an outlet for Louie Vuitton at last.
Louie Vuitton is so popular and exclusive in the world, as a luxury product, they believe that discounting would affect their branding and station in their fans’ heart. They insist on that each of their products is perfect; they don’t need an “outlet”.
Louie Vuitton vendor has their own market orientation, they emphasized on their fashion design and top quality. They don’t want to win the market by sales promotion or set up many “outlets” in the world, even lots of women hope that Louie Vuitton can have an outlet , but also lots women don’t think it is a good piece of news for them to hear that Louie Vuitton have outlets, they said ”If it real exists an outlet store for Louie Vuitton, we won’t buy LV bags or any other products again.” We think that is their fans’ emotion and expectation to LV products.
If you say that you buy Louie Vuitton products from the market with a certain discount, even they said it is sold out due to some defected or you buy Louie Vuitton products from some Louie Vuitton outlet stores ,we would like to say that we think it is not authentic, it is fake products but not real Louie Vuitton. Because Louie Vuitton does not allow discount anywhere! It must be fake product. For a big brand, Louie Vuitton has its own and strict rule to their products, if there has any defected products, they will destroy it and not allow it go into the market. That is their answer to their products fans and old customers. Because every Louie Vuitton products you can buy from their store is perfect and exclusive. That is why lots of people feel proud of their LV products which they owned; they feel it is honorable to own a perfect product like LV.
That is why it is so popular even it doesn’t have a Louie vuitton outlet. Because they don’t have to worry about their market and don’t need to do some sales promotion, that is why they called Louie Vuitton. Although pricing for Louie Vuitton products is higher, people feel it is worthy to buy it. Even some women feel they cannot afford to buy it right now, but they will try to own a LV product one day and show it off to your people around. Because Louie Vuitton is so attractive, each of their products is special and their sales idea is special too.
Nowadays, Louie Vuitton becomes a status symbol. We can imagine that if one day they set an outlet stores, maybe it will lose their status and their market, but Louie Vuitton vendors think it won’t be happened and it never become their market orientation. That is their style, their special style. Their real and fresh blood in the market is their special eyes to their fashion design products which accord with the fashion society. That is why LV products like a glaring star in its customers’ mind and they don’t have to own outlets.
